E329 Ekoh and Lø Spirit of Ninth Key on Choosing the Authentic Over the Artificial
This week, we're scratching The Itch for a two-for-one deal! Ekoh and Lø Spirit have spent years forging unique paths as independent solo artists. But a collaboration a few years ago led to the realization that, well, they love collaborating. They formalized their alliance this year with a new band, Ninth Key, and put themselves on the map (and the charts) immediately with their debut single, "If I Wasn't Me".
With a strong ethos and a stronger work ethic, Ekoh and Lø have set out to claw their way to success without a big team, cowriters, or AI behind them. Their determination and DIY attitude make them the exact kind of authentic, against-the-grain guys The Itch loves to root for. And their penchant for dropping nuggets of wisdom in conversation make them the exact kind of guys we love to talk with. Enjoy.
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